{"id":138,"date":"2026-06-05T07:38:29","date_gmt":"2026-06-05T07:38:29","guid":{"rendered":"https:\/\/s2manajemen.unimus.ac.id\/?page_id=138"},"modified":"2026-06-08T07:32:45","modified_gmt":"2026-06-08T07:32:45","slug":"dr-firdaus-s-m-m-m-cma","status":"publish","type":"page","link":"https:\/\/s2manajemen.unimus.ac.id\/index.php\/dr-firdaus-s-m-m-m-cma\/","title":{"rendered":"Dr. Firdaus, S.M., M.M., CMA."},"content":{"rendered":"\t\t
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Dr. Firdaus, S.M., M.M., CMA.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Fakultas Ekonomi, Hukum, dan Bisnis
Universitas Muhammadiyah Semarang<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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fir@unimus.ac.id<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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      \n\t\t\t\t\t\r\n\r\n\r\n\r\n \r\n \r\n Expert Profile<\/title>\r\n\r\n <link rel=\"stylesheet\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/font-awesome\/6.5.2\/css\/all.min.css\">\r\n\r\n\r\n <style>\r\n * {\r\n margin: 0;\r\n padding: 0;\r\n box-sizing: border-box;\r\n font-family: 'Segoe UI', sans-serif;\r\n }\r\n\r\n body {\r\n background: #f4f7fb;\r\n padding: 40px;\r\n }\r\n\r\n .section-title {\r\n font-size: 32px;\r\n font-weight: 700;\r\n color: #1e293b;\r\n margin-bottom: 30px;\r\n }\r\n\r\n .profile-grid {\r\n display: grid;\r\n grid-template-columns: repeat(3, 1fr);\r\n gap: 25px;\r\n }\r\n\r\n .info-card {\r\n background: #fff;\r\n border-radius: 24px;\r\n overflow: hidden;\r\n box-shadow: 0 10px 30px rgba(15, 23, 42, .08);\r\n transition: .3s;\r\n border: 1px solid #edf2f7;\r\n }\r\n\r\n .info-card:hover {\r\n transform: translateY(-8px);\r\n box-shadow: 0 20px 40px rgba(15, 23, 42, .12);\r\n }\r\n\r\n .card-header {\r\n display: flex;\r\n justify-content: 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class=\"item-sub\">Universitas Kristen Satya Wacana<\/div>\r\n <\/div>\r\n\r\n <div class=\"item\">\r\n <div class=\"item-title\">Magister Manajemen<\/div>\r\n <div class=\"item-sub\">Universitas Islam Sultan Agung<\/div>\r\n <\/div>\r\n\r\n <div class=\"item\">\r\n <div class=\"item-title\">Sarjana Manajemen<\/div>\r\n <div class=\"item-sub\">Sekolah Tinggi Ilmu Ekonomi Totalwin<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <!-- penelitian -->\r\n <div class=\"info-card\">\r\n <div class=\"card-header penelitian\">\r\n <div class=\"title\">\r\n <i class=\"fa-solid fa-flask\"><\/i>\r\n Penelitian\r\n <\/div>\r\n\r\n <div class=\"count\"><\/div>\r\n \r\n <\/div>\r\n\r\n <div class=\"card-content\">\r\n <div class=\"item\">\r\n <div class=\"item-title\">Pengaruh Social Media Marketing, Service Quality Dan Customer Satisfaction Terhadap Perception Intention Nasabah Dalam Penggunaan Aplikasi Mobile Banking Syariah<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">THE POWER OF VIRAL MARKETING: HOW FOMO AND SOCIAL PROOF DRIVE PURCHASE DECISIONS IN THE DIGITAL AGE<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">PERAN BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN PEMBELIAN MELALUI LIFESTYLE SEBAGAI VARIABEL INTERVENING PADA KONSUMEN KERUDUNG RABBANI<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\"> KAUSALITAS FASILITAS, BUKTI FISIK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN MENGUNJUNGI TRANSMART MAJAPAHIT SEMARANG<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <!-- pkm -->\r\n <div class=\"info-card\">\r\n <div class=\"card-header pkm\">\r\n <div class=\"title\">\r\n <i class=\"fa-solid fa-users\"><\/i>\r\n Pengabdian Kepada Masyarakat\r\n <\/div>\r\n\r\n <div class=\"count\"><\/div>\r\n <\/div>\r\n\r\n <div class=\"card-content\">\r\n <div class=\"item\">\r\n <div class=\"item-title\">Pelatihan Pemasaran Produk Dimasa Pandemi Covid 19 Berbasis Social Media Pada UMKM Tahu Bakso Berkah Wijaya Di Batur Sari, Mranggen, Demak, Jawa Tengah<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">PELATIHAN PUBLIC SPEAKING PADA ORMAWA STIE ANINDYAGUNA DALAM MENUNJANG TINGKAT KEPERCAYAAN DIR<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">Sosialisasi Literasi Manajemen Keuangan Syariah Bagi Rumah Tangga Di Kelurahan Meteseh, Kec Tembalang, Kota Semarang<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">Pendekatan Interaktif dalam Edukasi Menabung untuk Meningkatkan Literasi Keuangan Siswa di SB Kampung Bharu Malaysia<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">Pendampingan Pembuatan Nomor Induk Berusaha dan Logo Pada UMKM Arifin Snack Pati, Jawa Tengah<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">PEMBIMBINGAN PEMBUATAN INB, SOCIAL MEDIA DAN PEMBUATAN LOGO PRODUK BAGI UMKM KERUPUK SAMIER SARI BUMI KABUPATEN PATI<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">PEMBERDAYAAN PEREMPUAN DENGAN CARA PEMBERIAN PELATIHAN MENJAHIT KEPADA MASYARAKAT<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">Pengembangan Literasi Keuangan Anak Usia Dini melalui Praktik Menabung di Penang Malaysia<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">PEMBERDAYAAN PEREMPUAN DALAM MENDAUR ULANG SAMPAH ORGANIK DAN UNORGANIK DI RW 12 KELURAHAN PEDURUNGAN TENGAH<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">INTRODUCTION TO TECHNOLOGY AND ITS IMPACT ON THE INDONESIAN MIGRANT CHILDREN IN MALAYSIA<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">EXPLORING THE POTENTIAL OF MAKING TRADITIONAL SEMPRONG CAKES IN JAMBON VILLAGE<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">SOSIALISASI CERDAS MENABUNG: UPAYA PENINGKATAN LITERASI KEUANGAN DI KALANGAN REMAJA SANGGAR BIMBINGAN RAWANG<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">IMPLEMENTASI PROGRAM SMART TIME AND SELF MANAGEMENT UNTUK MENINGKATKAN DISIPLIN BELAJAR SISWA SANGGAR RAWANG MALAYSIA<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">POSYANDU REMAJA : EDUKASI KESEHATAN YANG DEKAT DAN EFEKTIF<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">PELATIHAN PUBLIC SPEAKING PADA ORMAWA STIE ANINDYAGUNA DALAM MENUNJANG TINGKAT KEPERCAYAAN DIRI MAHASISWA<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <!-- Publikasi karya -->\r\n <div class=\"info-card\">\r\n <div class=\"card-header publikasikarya\">\r\n <div class=\"title\">\r\n <i class=\"fa-solid fa-book-open\"><\/i>\r\n Publikasi Karya\r\n <\/div>\r\n <div class=\"count\"><\/div>\r\n <\/div>\r\n\r\n <div class=\"card-content\">\r\n <div class=\"item\">\r\n <div class=\"item-title\">Introduction to Technology and Its Impact on the Indonesian Migrant Children in Malaysia<\/div>\r\n <div class=\"item-sub\">Jurnal nasional terakreditasi<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">Millennial Farmers' Entrepreneurship Characteristics and Urban Farming\r\n Performance in Semarang City, Indonesia<\/div>\r\n <div class=\"item-sub\">Prosiding seminar internasional<\/div>\r\n <\/div>\r\n\r\n <div class=\"item\">\r\n <div class=\"item-title\">Trusting the Threads: How Brand and Quality Weave Purchase Decisions at\r\n Griya Batik Semarangan<\/div>\r\n <div class=\"item-sub\">Prosiding seminar internasional<\/div>\r\n <\/div>\r\n\r\n <div class=\"item\">\r\n <div class=\"item-title\">Driving the Digital Economy: The Role of E-Commerce in Marketing\r\n Transformation on TikTok in Indonesia<\/div>\r\n <div class=\"item-sub\">Jurnal nasional terakreditasi<\/div>\r\n <\/div>\r\n\r\n <div class=\"item\">\r\n <div class=\"item-title\">Eksplorasi NIM dan LDR terhadap Harga Saham dengan Mediasi NPL<\/div>\r\n <div class=\"item-sub\">Jurnal nasional terakreditasi<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">Enhancing Purchase Decisions of Mie Sukses in Semarang through Brand Image\r\n and Brand Ambassador<\/div>\r\n <div class=\"item-sub\">Jurnal nasional terakreditasi<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">Influence of Brand Ambassador and Brand Image on Shopee Purchases with Brand\r\n Trust Mediation<\/div>\r\n <div class=\"item-sub\">Jurnal nasional terakreditasi<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">Liquidity as Mediation of DER and DAR on NPM in LQ45 for the 2019-2023\r\n period<\/div>\r\n <div class=\"item-sub\">Jurnal nasional terakreditasi<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">Pemberdayaan Perempuan dalam Mendaur Ulang Sampah Unorganik di RW 12\r\n Kelurahan Pedurungan Tengah<\/div>\r\n <div class=\"item-sub\">Jurnal nasional terakreditasi<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">Pendampingan Pembuatan Sertifikat Halal untuk UMKM Pawon Mbak Ru Magelang\r\n <\/div>\r\n <div class=\"item-sub\">Jurnal nasional terakreditasi<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">PENDAMPINGAN UMKM ARIFIN SNACK PATI DALAM PEMBUATAN SPP-IRT<\/div>\r\n <div class=\"item-sub\">Jurnal nasional terakreditasi<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">Peran Internet dalam Penggunaan Media Sosial terhadap Siswa - Siswi SB\r\n At-Tanzil Hicom Malaysia<\/div>\r\n <div class=\"item-sub\">Jurnal nasional terakreditasi<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">Posyandu Remaja : Edukasi Kesehatan yang Dekat dan Efektif<\/div>\r\n <div class=\"item-sub\">Jurnal nasional terakreditasi<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">Smart Saving Socialization: Efforts to Improve Financial Literacy Among\r\n Teenagers at the Sanggar Bimbingan Rawang<\/div>\r\n <div class=\"item-sub\">Jurnal nasional terakreditasi<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">Strategies to Boost TikTokShop Purchases via Brand Ambassadors and\r\n Advertising<\/div>\r\n <div class=\"item-sub\">Jurnal nasional terakreditasi<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">The Role of Heritage Image as an Intervening Factor in Increasing Visits to\r\n Lawang Sewu<\/div>\r\n <div class=\"item-sub\">Jurnal nasional terakreditasi<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">Viral Marketing, Brand Image, and the FOMO Effect: A Behavioral Economics\r\n Study on Kazamarts Indonesia<\/div>\r\n <div class=\"item-sub\">Jurnal nasional terakreditasi<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">The Influence of Social Media Marketing, Service Quality and Customer\r\n Satisfaction on Customer Perception Intention in the Use of Sharia Mobile Banking<\/div>\r\n <div class=\"item-sub\">Jurnal internasional bereputasi<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">The Role of E-WOM as an Intervening Factor in Connecting Marketing\r\n Performance in Semarang\u2019s Food and Beverage SMEs to Brand Storytelling and Brand Image Factors\r\n <\/div>\r\n <div class=\"item-sub\">Jurnal internasional bereputasi<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">The Role of Information Quality in Increasing Repurchase Interest with\r\n Customer Satisfaction as A Mediator<\/div>\r\n <div class=\"item-sub\">Jurnal internasional bereputasi<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">Manajemen Pemasaran<\/div>\r\n <div class=\"item-sub\">Buku referensi<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">Pengantar manajemen bisnis<\/div>\r\n <div class=\"item-sub\">Buku referensi<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <!-- HKI -->\r\n <div class=\"info-card\">\r\n <div class=\"card-header HKI\">\r\n <div class=\"title\">\r\n <i class=\"fa-solid fa-briefcase\"><\/i>\r\n HKI\r\n <\/div>\r\n <div class=\"count\"><\/div>\r\n <\/div>\r\n\r\n <div class=\"card-content\">\r\n <div class=\"item\">\r\n <div class=\"item-title\">E-Marketing (Urgensi, Trend Dan Ruang Lingkup)<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">Flipchart Awas Hipertensi<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">Leaflet Memahami Layanan Laboratorium<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">Pentingnya Minum Obat Bagi Pasien Dm Dan Hipertensi<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">Pentingnya SADARI Sebagai Upaya Pencegahan Kanker Payudara<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">Pentingnya Terapi Pencegahan Tuberkulosis<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">STUDI KELAYKAN BISNIS<\/div>\r\n <\/div>\r\n <div class=\"item\">\r\n <div class=\"item-title\">TOURISM PRENEURSHIP<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n<\/body>\r\n\r\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dr. Firdaus, S.M., M.M., CMA. Fakultas Ekonomi, Hukum, dan BisnisUniversitas Muhammadiyah Semarang fir@unimus.ac.id Scopus Google Scholar Expertise Marketing Digital Marketing Journal Proceeding Book Others No Judul \u00a0 \u00a0 \u00a0 \u00a0 No Judul \u00a0 \u00a0 \u00a0 \u00a0 No Judul \u00a0 \u00a0 \u00a0 \u00a0 No Judul \u00a0 \u00a0 \u00a0 \u00a0 Research Consultation No Judul \u00a0 \u00a0 \u00a0 […]<\/p>\n","protected":false},"author":2,"featured_media":35,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-138","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dr. Firdaus, S.M., M.M., CMA. - S2 Manajamen Unimus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/s2manajemen.unimus.ac.id\/index.php\/dr-firdaus-s-m-m-m-cma\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr. Firdaus, S.M., M.M., CMA. - S2 Manajamen Unimus\" \/>\n<meta property=\"og:description\" content=\"Dr. Firdaus, S.M., M.M., CMA. 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